A Jewel Production. Universal, not owning its own theater chain, devised a 3-tiered brand system to market its feature product to independent theater owners: Red Feather (low budget), Bluebird (mainstream releases) and Jewel (prestige productions). Jewels were often marketed as special engagements, commanding higher roadshow ticket prices. Universal utilized this system for over 15 years, ending it in late 1929 after talkies became fully incorporated.