Columbia Pictures wanted to promote Rosalind Russell for an Academy Award nomination, but the actress refused to be placed in the "best supporting" category. Many felt she would have won had she cooperated. William Holden had to shave his chest for this role, as it was considered too risqué for those times. Kim Novak's character Madge was originated on Broadway by Janice Rule. In 1957 a marketing investigator, James Vicary, announced that for six weeks he had included sub ...[Read Story ]